The Flower City Difference


Over 40 years in food distribution
Flower City was founded in 1970 as a high quality produce house. Owners Samuel Lentine and Vincent Frassetto opened Flower City Produce in 1970 with the goal of servicing Rochester restaurants and stores with fresh fruits and vegetables. 40 years of quality food service later, we have developed into a broad line distributor to meet all of your food service needs. We carry a wide variety of fresh produce, a full dairy line, and an extensive line of frozen and non-food products. With a commitment towards excellent service and a promise of quality, Flower City has developed into a company that restaurant owners and chefs are proud to use as a trusted vendor.

Flower City promises to deliver on two fronts:
high quality and excellent service.



If I were to write the things I DON’T like about Flower City Produce, I think I would come up with a blank page. The customer service is absolutely second to none. You walk in the door, and everyone knows your name, and immediately asks what they can do to help. The Sales Representatives will go to any length necessary to make sure you have what you need, and that you are happy with the product Which brings me to the point of the company as a whole- produce. If you are looking for the freshest of the fresh, this is the place to go. The staff inspects every item before it ever leaves the warehouse, and you will be hard-pressed to find a product that you are not satisfied with. These guys run a top-notch operation right in Rochester’s own back yard, and they never cease to amaze me. From the people, the product, and the prices, Flower City Produce is the only smart choice for anyone running a foodservice operation in Rochester.


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– Owner Samuel Lentine Sr. Inspects an incoming shipment of fresh strawberries.

Proudly Serving


  • Individuals
  • Restaurants
  • Institutions
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Service

“Anything you need is only a phone call away”

  • 6 day a week delivery. Our trucks run Monday through Saturday.
  • Personal Sales Representatives are available 7 days a week for unbeatable service and pricing. We will assign a sales rep that will exclusively handle your account, including orders, quotes, pricing, problem solving and even emergency deliveries.
  • Low Delivery Minimums
  • Splits Across the Board‚ĶGrocery, Dairy, and Produce available by the each. Keep your inventories fresh to eliminate waste and maximize your profits.
  • Product Guarantee. We stand behind every package we sell at Flower City. Not satisfied with your product? A call to your dedicated sales rep will take care of the problem immediately.
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